Business Online Foundations

Practical guidance for making a business easier to understand, find and buy from online.

Episodes

Published in these episodes

Websites & Apps

Product pages, a checkout that shows the total early, delivery customers can follow and the trust signals that turn visits into orders.

WordPress & SEO

How Google picks the businesses it shows on the map, and the profile, photos, reviews and website details that earn a place there.

Brand & Design

A logo is the start: colours, type and the rules that keep every shirt, sign and post looking like one business.

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