Flyers, posters & adverts

Campaign design for print and screen

Marketing and advertising design for any campaign: flyers, posters, adverts, social graphics, brochures and more. We design the main piece with the message up front, then size it for print, socials and email, so the campaign looks the same wherever people see it.

Read in passing

Flyer design and poster design start from how each is seen: a poster gets a glance from across the road, a flyer a few seconds in the hand, an advert one thumb’s length of a feed. So each piece carries one message, set big, followed by the date, the place and the next step: call, scan, register or buy.

What every flyer answers

1. What is it? The event, the offer or the product, in the largest type on the page.
2. When and where? Date, time and place, found at a glance.
3. Why go, or why buy? The one benefit that moves the reader to act.
4. What next? A phone number, a WhatsApp link, a QR code or a web address, each tested before print.

One design, every size

The main piece is designed once, then set for each place the campaign runs: an A5 flyer, an A2 poster, a square post, a full-screen story, a YouTube banner, web ad slots and an email header. Text and logos are rearranged for every shape, so each version reads on its own.

Print sizes and files

Print design files come as a PDF with 3 mm of bleed and crop marks, photos at 300 ppi at their printed size. Screen versions come as PNG or JPG at each platform’s size, with a lighter copy for WhatsApp and email.

Adverts made for the feed

Advert design for the feed works small and on mute. The question or offer sits in the top half, the brand shows in the first second, and the button text matches the advert, so the click lands where the reader expects.

Printing runs through Cards & print and Banners & displays, and paid placement through Paid ad campaigns. For a steady flow of smaller pieces, see Monthly design.