Every ad tracked to a result
We plan, build and run ads on Google, Meta and TikTok, each with its own visuals, audience and landing page. Tracking goes in before any budget is spent, so every report shows the cost of every enquiry and sale, and the budget moves to what works.
Where each platform earns its place
Google Ads, Facebook ads and TikTok ads each reach people at a different moment, and click to WhatsApp ads turn a scroll into a conversation.
| Platform | Reaches people when | Suits |
|---|---|---|
| Google Search | they search for what you sell | Services, repairs, bookings and quotes |
| Google Maps | they look for a business nearby | Shops, clinics, restaurants and branches |
| Facebook and Instagram | they scroll their feed and stories | Products, events and offers with a strong picture |
| TikTok | they watch short videos | Products and brands with something to show |
| YouTube | they watch videos | Explainers, launches and demonstrations |
How a campaign runs
- Conversion tracking setup first: each result defined and tested, the form, the call, the WhatsApp click, the purchase, before any budget is spent.
- Audience and offer: who sees the ad, and what makes them act now.
- Creative: each ad made for its placement, with several versions to test against each other.
- Landing page: a page that continues the ad people clicked.
- Weekly changes: budget moved to the ads, audiences and keywords with the lowest cost per result.
- Monthly report: spend, enquiries, sales and the cost of each.
- Google Adssearch, maps and YouTube
- MetaFacebook and Instagram
- TikTokshort video
- Google Analyticsresults
- Tag Managertracking
The pages behind the ads come from Landing pages, and the photos and videos from Content creation.
Included
- Campaign plan: goal, audience and budget
- Google Search, Shopping, YouTube and more
- Facebook and Instagram, including ads that open a chat
- TikTok, LinkedIn, X and more
- Ad text, images and short videos
- Ad versions tested against each other
- Follow-up ads for people who visited your site
- Tracking on every enquiry, call and sale, with CRM integration
- Reports: spend, cost per enquiry, next steps
