Landing pages

One page, one action

We design and build one page around an action, such as a call, a form or a chat, with tracking from Google and your ad platforms built in, so every click from every campaign is counted.

Matched to the advert

Landing page design starts from the advert. A visitor arrives with one thought in mind, so the page continues it: the same offer, the same words and the same picture, then one clear button. A separate page per campaign, such as a landing page for Google Ads, keeps each message tight and each result measurable.

The order that converts

1. Headline that repeats the promise of the advert people clicked.
2. Proof in the first screen: a number, a logo row or a short review.
3. How it works in three or four steps.
4. Pricing or packages where the offer has them.
5. Answers to the questions that stop people from acting.
6. The action, with a short form or a chat button, repeated at the end.

Tracking from the first click

Google Analytics, Google Tag Manager and the ad platforms’ own tags go in before launch, with the form, the call button and the chat each counted as a conversion. Reports then show which advert, audience and keyword brought each enquiry, so the budget follows the ones that work.

The page is built where it is easiest to change: a Framer landing page or a Webflow landing page for quick edits, a Next.js landing page where it joins a custom site. A one page website for a single product or event follows the same order.

• Google Analyticsconversions
• Tag Managertags and events
• Metaad tracking

The ads themselves run through Paid ad campaigns.