Answers that name you
We give AI assistants what they answer from: clear facts on every page, FAQs written the way people ask, and pages that say who you are, where you are and what you offer. The same work improves your Google results and keeps your details the same everywhere they appear.
Questions now go to assistants
People ask ChatGPT, Gemini and Google’s AI Overviews for a recommendation the way they once searched for a list of links. Those answers draw on pages the assistants can read and trust, so the business with clear, consistent facts online is the one they can name. That work is called generative engine optimisation, or AI search optimisation: making those facts easy to read, so a business gets found on ChatGPT and Gemini as well as on Google.
What makes a business easy to recommend
| Signal | What we put in place |
|---|---|
| Clear facts | Who you are, what you offer, where and when, stated on every relevant page |
| Questions answered | FAQ pages written the way people actually ask |
| Structured data | Schema markup for the business, services, products and reviews |
| Consistency | The same name, address, hours and prices on your site, profiles and directories |
| Reputation | Reviews and mentions on sites the assistants read |
| Machine-readable summary | An llms.txt file pointing assistants to your key pages |
Google states that the same practices that help a site in Search help it appear in its AI features (Google Search Central); the llms.txt file follows a proposed standard (llmstxt.org) that this site uses too.
- GeminiAI Overviews and Gemini
- Perplexityanswer engine
- Search Consolesearch visibility
The groundwork overlaps with SEO and Local SEO & Google Maps.
Included
- Your details set out so AI and Google can read them
- FAQ pages written in the words customers use
- About, location, people and service pages
- Google Business Profile and directories matched
- Same name, address and phone across the web
- Checks of how AI assistants describe you
- Report of the questions you now appear for
