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Technical SEO

Speed, errors and settings put right, so Google can read every page you publish.

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A site search engines read with ease

We scan your site the way Google does, rank every issue by what it costs in visits, then fix it: slow pages, broken links, duplicate pages, Search Console errors and more. A move to a new site or domain carries every page's ranking across, and monitoring catches new issues as they appear.

Crawl, render, index

Search engines crawl, render and index a page before they rank it. Technical SEO clears each step: pages Google can reach, render and understand quickly, each at one clear address.

MeasureWhat it tracksGood
Largest Contentful PaintHow fast the main content appears2.5 seconds or less
Interaction to Next PaintHow fast the page responds to a tap or click200 milliseconds or less
Cumulative Layout ShiftHow much the layout jumps while loading0.1 or less
Google’s Core Web Vitals.

Thresholds from web.dev, measured at the 75th percentile of real visits. A Core Web Vitals fix goes into the template behind each slow page.

The SEO audit

  1. Crawl. The whole site scanned the way Google sees it: status codes, redirects, broken links and duplicate titles.
  2. Index. Search Console’s page indexing report read page by page, with the reason each page sits outside the index.
  3. Speed. Website speed optimisation starts from field data from real visitors, plus lab tests for every page template.
  4. Structure. Sitemaps, robots rules, canonical addresses and structured data.
  5. Ranked fixes. Each issue scored by the visits it costs, then fixed in that order.
Code editor open on a computer display in a dark office
Fixes go into the templates, so every page that shares one improves at once.

Moves that keep their rankings

Site migration SEO carries the rankings across: a new domain, platform or address structure keeps them when every old address points to its new page with a permanent (301) redirect, the sitemap is resubmitted and, for a new domain, Search Console’s change of address tool is used. Errors are watched daily through the first weeks.

Monitoring after the fixes

Monitoring flags new issues as they appear: pages dropping from the index, slow templates and broken links, each reported with its fix.

  • Search Consoleindexing and errors
  • Google Analyticsreal visits
  • Tag Managertracking tags

Content and links continue through SEO.

Included

  • Full site scan, the way Google sees it
  • Every issue ranked by what it costs in visits
  • Speed fixes: images, code and more
  • Product, service and FAQ details set out for Google
  • Duplicate and near-empty pages merged
  • Redirect map for a new site or domain, rankings kept
  • Search Console, Bing tools and Google's page map set up
  • Alerts when new issues appear
  • Before and after report on speed and pages found

Technical SEO

Packages

Technical SEO

Audit

A site owner who wants the full list first.

Included (14)
  • Crawl audit with issues ranked by impact
  • Up to 1,000 pages crawled
  • Speed and Core Web Vitals report
  • Search Console review
  • A fix plan your developer can follow
  • A 1-hour call to walk through it
  • Duplicate content check
  • Broken link check
  • Mobile usability test
  • Google penalty check
  • W3C validation check
  • Backlink profile review
  • Security headers check
  • Page size review
Most popular

Technical SEO

Fix

A site that loads slowly or hides from Google.

Included (18)
  • Everything in Audit, plus
  • Speed and Core Web Vitals fixes
  • Sitemap, robots and canonical tags set
  • Redirects and broken links fixed
  • Structured data on up to 5 key pages
  • Header tags and heading structure
  • Meta tags tuned
  • HTML code cleanup
  • Image and hyperlink optimisation
  • Internal link structure
  • HTML and geo sitemaps
  • RSS feed set up
  • Google and Bing webmaster tools
  • Analytics, Search Console and Tag Manager set up
  • Training on your Google tools
  • Security headers and safe forms
  • Database optimisation
  • Page weight trimmed

Technical SEO

Migration

A site moving to a new build or domain.

Included (8)
  • Everything in Fix, plus
  • Redirect map for every old address
  • Checks before and after launch
  • Structured data on every template
  • Rankings watched for 60 days
  • DNS and SSL moved over
  • Localised addresses and SEO per language
  • Well-known and verification files
FeatureAuditFixMigration
Crawl audit, issues ranked by impact
Pages crawledUp to 1,000Up to 1,000Every page
Speed and Core Web Vitals report
Fix plan your developer can follow
Speed and Core Web Vitals fixes
Sitemap, robots and canonical tags
Redirects and broken links fixed
Structured dataUp to 5 key pagesEvery template
Redirect map for a move
Checks before and after launch
Rankings watched after launch60 days
Search Console review
Walk-through call1 hour1 hour1 hour
Duplicate content check
Broken link check
Mobile usability test
Google penalty check
W3C validation check
Backlink profile review
Security headers check
Page size review
Header tags and heading structure
Meta tags tuned
HTML code cleanup
Image and hyperlink optimisation
Internal link structure
HTML and geo sitemaps
RSS feed set up
Google and Bing webmaster tools
Analytics, Search Console and Tag Manager set up
Training on your Google tools
Security headers and safe forms
Database optimisation
Page weight trimmed
DNS and SSL moved over
Localised addresses and SEO per language
Well-known and verification files

Add-ons

Extras you can add to any package.

Services

WordPress & SEO

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